Alice Reins Winner of Business Innovation At Mercury Business Awards 2015!

May 16 2015   Ι   Author: Comments Off on Alice Reins Winner of Business Innovation At Mercury Business Awards 2015!

Alice Reins at the Mercury Business AwardsNominated at Mercury Business Awards

Alice and I were thrilled to find out that not only had we been nominated and put forward for an award at the Mercury Business Awards. We were nominated by Michelle Jones at Ketchup Marketing, who designed our website and helped launch Alice Reins. We were also shortlisted and invited to attend the award dinner.
How wonderful! Both Alice and I were both excited and nervous as this was the very first event of this nature we had ever attended.

We savoured every moment of it and thoroughly enjoyed a first class 3 course meal.Award Winning Alice Reins at the Mercury Business Awards

It soon came around for the presentation of our category. All nominees for this were showcased and I remember thinking where did they get the footage! Melvyn Prior of BBC Radio Lincolnshire was our host and when it was announced that the WINNER of Business Innovation 2015 was….ALICE REINS! We were totally shocked!

The whole evening was amazing and overwhelming. We felt very honoured to have received this award and would like to thank all who were involved from the bottom of our hearts. There were some other amazing winners on the evening, and we were up against some really tough competition. This made winning even better!

For further information with regard to Alice Reins please contact us HERE


The Mercury Business Awards awards are all about celebrating success – whether yours is a one-man company or a mammoth in the business world.
For more information on the Mercury Business Awards click here.




Alltech Have Written A Press Release For Alice Reins After Equine Hero Award Win!

October 13 2014   Ι   Author: Comments Off on Alltech Have Written A Press Release For Alice Reins After Equine Hero Award Win!

Alltech have written a press release for Alice Reins following Jacqui Edwards’ recent Equine Hero award win! This was sent to UK magazines….we are now awaiting the results!

Alltech Have Written A Press Release For Alice Reins - Alltech Logo

Press Release

Innovative Rein Design Makes Jacqui Edwards an Alltech Equine Hero

Jacqui Edwards of Stamford Lincolnshire is the latest winner of Alltech’s global search for equine heroes. The second winner in the past three months to come from the UK.

Voted for by fans from all over the world, of the Equine Hero facebook page, the UK is proving itself to be a country of true horse lovers.

Michele Gaskin nominated Jacqui Edwards as her Equine Hero. She describes Jacqui as an inspirational and dedicated mother to her daughter Alice.

Alice is passionate about horses and it has always been her dream to be able to ride a horse. Unfortunately this was difficult for Alice as she was born with only one functioning hand. Nonetheless Jacqui was determined to get her daughter riding the way she wanted to, and designed a type of rein which Alice would be able to use.

This special set of reins has helped Alice to achieve her dream of riding a pony and allowed her to go on to win lots of local pony events!

After seeing the success of her rein design, Jacqui decided that she wanted to help more people and set up a company called Alice Reins. Through this company she sells her special reins for those with lesser grip, such as people suffering from arthritis, those who have had a stroke or even people who have carpal tunnel or other similar ailments.

“Jacqui is an inspiration and has given much hope and happiness to others through her clever thinking of how to overcome the obstacles faced by those wishing to ride who have disabilities. This is why Jacqui Edwards is my Equine Hero!”  said Michele.

Jacqui had this to say of her nomination: “I was absolutely thrilled to be announced the winner of Alltech’s latest Equine Hero Award. I had no idea that I had been nominated and was only told when I had been selected into the final 3. I was overwhelmed and speechless!”

“My daughter Alice still uses her Alice Reins eight years on and could not ride the way she does without them. Since setting up the business – Alice Reins Ltd – 5 months ago, I have been amazed at the comments and testimonials received. I am so passionate about what I do and to see smiles on our riders’ faces is just priceless. I would like to give my heartfelt thanks to everyone that voted for me.”

If you know someone like Jacqui, that goes above and beyond to help and inspire others, nominate your equine hero at


For further information please contact Jacqueline Spouge at TSM on (01724) 784600.

A big thank you to Alltech for writing such a lovely Press Release.

For further information about Alice Reins please click HERE

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Key Features

  • Enables disabled riders of all ages and ability to be able to ride more efficiently, safely and with confidence.

  • Design can be adapted to meet individual specific requirements and needs.

  • Available in 3 widths and 4 lengths, shorter pony length, pony length, cob length and horse and in Black or Brown colours.

  • Invaluable for riders with lesser grip due to Arthritis, Stroke, Carpal Tunnel and generally weak arm muscles.

  • Can be used for all 3 disciplines and also on the hunting field.

  • Will attach to any bridle and are fully adjustable to fit any pony/horse.

  • Excellent teaching aid for all riders of all ages and ability encouraging correct feel of contact in walk, trot and canter.

  • Provides greater control for the strong pony/horse and extremely difficult for pony/horse to pull the reins through the riders' hands.

  • With your hands in the correct position, enables you to concentrate more easily on your position in the saddle.